Facebook member or not, the social networking giant will soon follow you across the web -- thanks to its new advertising strategy.
From today, the billion-plus social network will serve its ads to account holders and non-users -- making one giant push in the same footsteps as advertising giants like Google, which has historically dominated the space.
In case you didn't know, Facebook stores a lot of data on you. Not just what you say or who you talk to (no wonder it's a tempting trove of data for government surveillance) but also what you like and don't like. And that's a lot of things, from goods to services, news sites and political views -- not just from things you look at and selectively "like" but also sites you visit and places you go.
Facebook now has the power to harness that information to target ads at you both on and off its site.