FitnessKeeper, the company behind running app Runkeeper, is in hot water in Europe. The company will receive a formal complaint on Friday from the Norwegian Consumer Council for breaching European data protection laws. It turns out that Runkeeper tracks its users’ location all the time – not just when the app is active – and sends that data to advertisers.
The NCC, a consumer rights watchdog, is conducting an investigation into 20 apps’ terms and conditions to see if the apps do what their permissions say they do and to monitor data flows. Tinder has already been reported to the Norwegian data protection authority for similar breaches of privacy laws. The NCC’s investigation into Runkeeper discovered that user location data is tracked around the clock and gets transmitted to a third party advertiser in the U.S. called Kiip.me.