Privacy is what sets us apart from the animals. It's also what sets many countries and citizens apart from dictatorships and despots. People often don't think about their rights until they need them -- whether it's when they're arrested at a protest or pulled over for a routine traffic stop.
Surveillance is also a part of life, and it's getting progressively more invasive. Government eavesdropping is increasing, carried out in wider secrecy, and it's becoming far more localized. In fact, the last three presidents have pushed for greater surveillance: Clinton introduced mandated wiretapping laws, Bush expanded mass domestic surveillance, and Obama expanded the intelligence service's reach -- just in time for Trump.