The Internet has changed forever how people shop. By 2018, around one in five of the world’s population will shop online; with ever more people doing so on a mobile device rather than a computer. In fact, it is estimated that by the end of 2017, 60% of e-commerce will come from smartphones. That’s millions of people enthusiastically browsing and buying while at home, at work, in restaurants, airports, and railway stations, walking down the street, standing in stores, and on holiday, often outside the protective reach of a secure, private wireless network.
Regardless of the device used, every interaction and transaction will generate a cloud of data that brands will want to capture in order to deliver ever more targeted and personalized offers. Unfortunately, others are waiting to seize consumers’ information too – through insecure public Wi-Fi networks, phishing emails and infected websites, among others. They are the cybercriminals, and they don’t have a consumer’s or even a brand’s best interests at heart.
The risks facing retailers and online shoppers peak during the busiest shopping days of the year: the late November Thanksgiving weekend that runs from Black Friday through to Cyber Monday, and all through December to Christmas and the New Year.