Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate—advertisements. Today, the company is launching a self-service platform to sell "pre-whitelisted" ads that meet its "acceptable ads" criteria. The new system will let online publishers drag and drop advertisements that meet Eyeo's expectations for size and labeling.
"The Acceptable Ads Platform helps publishers who want to show an alternative, nonintrusive ad experience to users with ad blockers by providing them with a tool that lets them implement Acceptable Ads themselves,” said Till Faida, co-founder of Adblock Plus.
Publishers who place the ads will do so knowing that they won't be blocked by most of the 100 million Adblock Plus users. The software extension's default setting allows for "acceptable ads" to be shown, and more than 90 percent of its users don't change that default setting.